Employment at 9 Clouds: We’re Hiring a Creative Content Strategist! Related: 10 best practices for picture editing You also need to let recipients know why they are receiving this email (i.e. Best Practice #9: Keep your branding consistent Your brand’s image is important, and you want your email marketing to keep that image consistent. Do not draw conclusions after testing out just one variation. So, are your marketing emails ready for the runway? Analyze to ensure best results of future offers. We are talking about three main aspects: resolution, compression and level of detail. The best approach to achieve consistency is to create a repository of images that you can use for various emails. Quality email design plays a major role when it comes to making email marketing work for you. Since email marketing has a return on investment of $44 on every $1 spent, we wanted to make sure we had the right information.To determine if sending image-only HTML emails are truly detrimental, we began comparing plain text and HTML email formats and … The email footer is also a good place to put other contact information, subscription preferences, and links to important pages on your website (such as your new inventory, store locator, or calendar of events). Read on! Maintaining a professional image includes communicating properly, and that, of course, includes emails. Following call-to-action best practices in your email marketing and newsletters will help you generate more engagement and sales in your marketing campaigns.. We will answer all of these questions and others relevant to this topic as follows. When you’re creating an email campaign, designing a transactional email for your eCommerce store, or setting up a new landing page on your site, one of the most important things to focus on is your call-to-action (CTA). And that can be a tricky task. You can include words that suggest urgency, ask a question or challenge a common notion. Absolute URLs are better than relative URLs for a number of reasons. Share page through Facebook; ... the need for retina images in email campaigns is clear. For the best visibility, keep your emails around or under 600 pixels wide. The right email marketing tool will help you do all these things. You need to test out the same hypotheses multiple times to make sure that the results do not vary from one email to another because of other aspects that have nothing to do with the elements you were testing. What is the most efficient way of using them? But if there’s one question we get asked more than anything else, it’s how often to email … Email marketing best practices to guide your strategy. Students surveyed for the 2019 E-Expectations Trend Report indicated that emails with a visual component are much more effective than emails with straight text. But certain questions do arise when thinking about images and email campaigns. Quality email design plays a major role when it comes to making email marketing work for you. Hop on the gif trend. In addition to body copy, provide alt text (and a fallback background color) for each image you use. Make good use of it by placing your company’s logo there, with other relevant information (like your phone number or an important CTA) at the right. Clean Your Email List Regularly. Email subject lines are deal-breakers - readers can easily ignore or delete your email with a boring or clickbaity headline. Including an interactive element in your email, like a gif, could increase engagement. However, that’s only when emails are well-designed, and campaigns are well thought out. Best practices for using images in email marketing. Got a mobile app? Unless you’re sending a plain-text email, you’ll want to design a simple yet good-looking header at the top of your email. Never settle with a pre-made recipe, even if it seems to work just right for you. What are best practices and necessary considerations for others like myself who may find themselves designing for gmail, ... Email Marketing Field Guide; Email on Acid | CSS Basics: ... Make sure your email is legible with no images: The user may not load them. Resolution refers to the number of pixels contained in an image, compression is the reduction in file size that takes place when you upload an image to an ESP, while the level of detail is a concept that defines the complexity and clarity of an image. Keep in mind when designing HTML email campaigns cropped in different ratios and layered over other. 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